Apple

Seasonal Campaigns & Digital Experiences
Agency | Critical Mass

Role – Senior Designer, Marcom Interactive
Scope – Apple.com, Apple Store app, retail experiences, seasonal digital campaigns
Duration – 2 years

During my time at Apple, I was part of the Marcom Interactive team, working closely with designers, engineers, and producers to craft refined customer experiences across Apple’s digital ecosystem.

My primary focus was on the Seasonal team, where I contributed to global digital campaigns tied to key seasonal moments. This work spanned Apple.com, the Apple Store app, in-store digital experiences, and supporting marketing materials, all held to Apple’s standards for clarity, craft, and consistency.

I collaborated with creative and technical partners to concept, design, and execute experiences that aligned with Apple’s brand identity and seasonal narratives, ensuring a cohesive experience across digital and physical touchpoints.