Amrize

A unified vision lays the groundwork for growth.

Holcim, a global leader in building materials and construction solutions, created Amrize to unify its North American operations under a single brand. To bring this to life in a fragmented market, they needed a digital platform that could not only express a new identity, but also scale with their ambitions.

Agency | AKQA

Deliverables | Lead Designer, Experience Design, Design Systems

A new brand. A bold new digital platform.

As the lead UI designer, I worked closely with brand and strategy teams to translate Amrize’s vision into a strong digital presence. From initial concepts to final implementation, I crafted a scalable design system that balanced complexity with clarity, ensuring an intuitive experience across all devices.

Working within a fast-paced 12-week timeline, I designed over 40 flexible components and applied them across more than 300 pages. This included defining interaction patterns, responsive behaviors, and a modular layout system built for long-term growth.

Built for today. And tomorrow.

Launched on Adobe Experience Manager, the platform was rigorously tested and optimized to exceed benchmarks in speed, accessibility, SEO, and usability. Every design decision—from typography to structure—was made with performance, scalability, and user trust in mind.

The result is a future-ready platform that positions Amrize as a bold new force in North American construction, uniting customers, investors, engineers, and talent through a cohesive and modern digital experience.