GoPro

Platform Redesign & HERO10 Launch
Company | GoPro

Role – Senior Digital Designer (Product & Platform)
Scope – GoPro.com platform redesign, design system expansion, product launch

As GoPro expanded beyond action sports into a broader consumer technology brand, GoPro.com needed to better support education, comparison, and global product launches at scale.

Research revealed that users often bypassed on-site content in favor of external reviews and struggled to understand camera features, especially when comparing models. Existing product detail pages lacked clarity and did little to communicate meaningful differentiation.

I contributed to the redesign of GoPro.com as a platform, helping evolve the digital design language into a cohesive, scalable system that improved hierarchy, consistency, and usability across the site. I also supported the HERO10 launch, applying the system to a major product moment and helping transform product detail pages into immersive surfaces for storytelling and feature education.

Impact –
Supported a 10% year-over-year increase in GoPro.com revenue, including subscriptions
Contributed to significant growth in GoPro and Quik subscriptions, up 118% year over year
Helped drive subscriber growth across the GoPro ecosystem, up 107% year over year